Economic Indicator?: McDonald's to raise prices

http://finance.yahoo.com/news/McDonalds-warns-of-higher-rb-2533920012.html?x=0&sec=topStories&pos=3&asset=&ccode=

I guess that it's getting more difficult to hide the jump in food prices.  Manufacturers can use smaller packaging and hope people don't notice, but fast food places can only make their well-known food items so small before it becomes really obvious to their consumers.  It seems that indicators like this are starting to pop up all over, which makes me wonder if the average person is indeed beginning to notice.